Whilst managing a diary is most certainly not rocket science, neither is it something that everyone does well.
Really good diary management is about relationships at its core.
I want to know that if my client needs a meeting, then the Assistant of the person they need the meeting with is going to want to do whatever they can to make it happen.
For this to happen, I make sure every interaction I have with other Assistants is always professional, that I am flexible where I can be to accommodate the schedule of their executive and I make sure they are the first to know if something has to unavoidably change.
Why is having someone manage your diary important?
You need to optimise your time. You shouldn’t be spending your time arranging (and rearranging) meetings. You need your day planned out optimally. The people you want to speak to are in your diary with any notes you need, you have space between meetings and travel time is factored in. Your personal appointments are protected. When things have to change, your diary is reorganised for you.
You also need to protect your reputation. Forgetting about meetings as they didn't make it into your diary, is not a good look. You want to turn up for every meeting fully prepared and ready to make an impact.